Well, I have to say that I think I have just discovered car driving heaven and MINI is its name. I have loved the Mini ever since I was a child; it just seemed to represent a kind of freedom and zippy manoeuvrability that is sorely missing from a great number of cars. The Mini Cooper was sporty, sleek and above all, affordable. Then things went slightly awry when MINI were bought by prestige car manufacturer BMW. All of a sudden the affordability of the MINI disappeared into the ether and along with it the chances of me ever owning one.
The sudden hike in the MINI's price tag seemed strange to me; how could BMW justify such a massive increase in price? For starters, the MINI had always stylised the 'cheap' end of the car market and all of a sudden it was one of the most expensive small cars available. Suffice to say a great number of MINI fans the world over were slightly perturbed about what BMW was planning with their cult favourite.
There was a plan hatching though; BMW planned to elevate the brand value of the MINI from cheap and slightly laughable small car, to cool, smart and sporty small car. Their redesign of the MINI came as no big surprise. Gone were any traces of the original MINI's chunkiness and ungainliness, here to stay was the MINI's rebirth as the car of choice for the hip and cool twenty-to-thirty-something urbanites. The marketing ploy worked an absolute treat.
The MINI has been claimed as the standard car to own by upmarket executives and other relatively professional occupations, which has rebelled somewhat against what the original MINI stood for, but is admirable nonetheless. The problem is that it is still vastly unaffordable to those of us whose car budgets are slightly more constrained than others. So what do you do if you desperately want to drive a MINI but can't afford the price tag? Buy a Used MINI of course!
P J Ridgard is a writer and a car enthusiast. Here he discusses the irrepressible charm of the Used MINI.
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